10 Benefits of Launching an SEO Campaign

It’s all very well having a beautifully designed and intuitively built website, but if nobody can find it, there’s little chance of it performing the role it was intended for. If you want people to find your digital home, you need to make sure it has a strong presence in all the right places – namely search engines and, increasingly, social networks.

Therefore, it’s little wonder why search engine optimisation professionals are called upon frequently to help brands (big, small and everything in between) to develop SEO campaigns that help them to achieve their marketing objectives. Here are just 10 of the most appealing benefits of an SEO campaign.

1. Your SEO consultancy will help you to increase your visibility, by improving your rankings on the likes of Google and Bing. This will give your brand much greater visibility around relevant and important keywords (search terms). As most consumers do not go beyond the first page of results, these higher rankings will play a significant role in increasing the number of visitors to your website.

2. For large brands in a competitive marketplace, ranking higher than your competitors for relevant keywords could help you to secure business that you may have otherwise missed out on.

3. For smaller companies and challengers in a sector, the chance to improve visibility could lead to greater brand awareness – a key driver in growing the business, improving website visitors and securing custom.

4. Another reason why it’s important to have an ongoing campaign, run by a professional SEO consultancy, is that you can react quickly and productively to changes to search algorithms. When they change, page rankings can be affected and – as we’ve discussed – this could be the difference between a sale for you and a sale for someone else. With a team working on your behalf, anticipating and responding quickly to these changes, you can exploit new opportunities and avoid dropping down the list.

5. When you launch an SEO campaign, there is often a noticeable improvement in rankings quite early on – particularly if you’ve never done SEO before or have very low rankings. Then, in the long-term, your SEO consultancy can help you to achieve improvement and also maintain it over many years.

6. Because SEO does not involve buying media space, it is often regarded as one of the most cost-effective methods of achieving marketing objectives – such as brand awareness, site visitors and transactions. It isn’t free, though; SEO requires an investment of time and that’s often where your consultancy can help.

7. Effective SEO means quality content, so the launch of a strategy and campaign can be used as a catalyst to develop and improve your on and offsite content. Through analysis, your SEO consultancy will help to identify areas for improvement as well as new opportunities, meaning your content will continue to work hard on your behalf.

8. Successful SEO campaigns often involve an element of adding fresh content onsite, so your website will always look up-to-date and relevant. This could encourage return visitors to the website, particularly if your content strategy offers an incentive to do so.

9. If your company as been the subject of negative publicity and keywords populate the search engines with articles, pages and forum discussions detailing this negativity, SEO can be an effective way of moving these results down the rankings and off the first page.

10. Search is going social. The likes of Facebook, Twitter, StumbleUpon and now Google+ are both having an impact on search engine results and being used in a search capacity by consumers. If your brand is active in social media, but you’ve yet to see this benefit your visitor numbers or search engine rankings, an SEO consultancy will help you to make positive strides towards those goals.