Music Promotion Online – Do Friend Adders Really Work?

Music Promotion Online can be a really time consuming task which is why most bands and Music Internet Promotional Companies will use friend adder software. The question is not does this software work, because it does. I have even used it to increase artist’s (whom I won’t mention here) fanbase to 1,000 per week which is a pretty safe number, definitely do not want to do any more than that. Then there are other programs that will increase plays, claiming to push you to the top of the MySpace Charts. I am pretty skeptical of this claim and anyone using it should be to.

As a seasoned Internet Marketer I know there is an automation software for nearly every online task. For video submission, social bookmarking, article submissions, as so on. MySpace, Facebook and other websites can spot adds that are being done by a bot or human, but that’s not really the object of this post.

The subject of this post is whether or not it works for creating a QUALITY following. The benefit is in the Quality of the Fans not the Quantity of fans. It is better to have 500 die hard fans that buy your stuff than 5,000 + fans that don’t even visit your site.

So… how do you ad quality NEW fans… you need to know your fan… Know your customer. Marketing 101

And you need to go where they hang out.

What is their age range, ethnicity, sex, where do they hang out (meaning what sites do they visit)?

Here a couple of tips for getting this data: Check out Quantcast register your site/sites; its free and you can start tracking the demographic of your own visitors… while you’re at it I would also register with Alexa.

Another thing you can do is conduct a search in Quantcast of a site you think your fans would frequent and gather data that way.

But the best way is really to survey… this can be tricky as there are definite ways to conduct a successful survey. Through this method you can really get to know your fans and then go were THEY are and deliver to them what THEY want.

Combine all these pointers with a good friend adder and you may have yourself a good way to increase a QUALITY fanbase and increase sales.