Brand Extension Is an Important Key to Increase Consumer Product Line and Service

Do you know what brand extension is? It is defined as using a well-known brand in order to bring forth a new product to the market. The basic theory is that a recognized brand will ease way in into the marketplace for new products, thereby reducing the costs related to it with promotion. Most importantly, this strategy in particular can reduce the risk of breakdown of the ‘new’ products, for the reason that the consumers will readily agree to new products that are launched under acknowledged symbols.Brand Extension is a Significant Market StrategyThe term ‘brand extension’ is used for marketing and it is basically used for marketing strategy. A firm or organization marketing a particular product along with well-enhanced images makes use of the similar brand name in some different product grouping. The new product termed as spin-off or follow-up is then promoted. The organizations make use of this strategy in order to increase as well as leverage their status and reputation which is known as brand equity. Hence, expanding your products or services through brand extensions is an important key for marketing strategy.The technique of brand extension has already been practiced on various products and moreover for client product brands for several years. It is thus an amazing approach in order to increase a mature business. But, to be more precise, brand extension ought to make sense to the most significant asset, i.e. clients and customers. Do not harm them at any cost! Expanding your business enterprise may prove to be a thrilling endeavor for each and every entrepreneur.Know your Clients BetterYou must spend more and more of your valuable time serving your existing clients and also attracting the new ones. When you try to build your brand and promote your business concern, then the most exciting thing is to have an absolutely clear message as what your business can actually do. Besides, it also helps in knowing as what you desire your clients and probable clients about you. In general terms, it is really very critical to recognize as what really makes you special. So, it’s better to communicate the message with few impressive words and images.In this competitive era, entrepreneurs come up with numerous ways that they can adopt for brand extension for the success of their business as well as brand. First of all, try and make a list of the uniqueness of the clients with whom you wish to work with in the coming times. It will be beneficial for you to draft an outline of your ideal clients by identifying their major clients and then start your marketing strategy in that direction. In majority of the cases, if you target the clients with whom you desire to work, then you will definitely earn good in return of your hard efforts. It is better to write down the entire description of your client’s contribution as well as their expenses, overhead costs and various other expenditures as per each and every client basis. At times, it becomes really very important to make use of measurable information of your clients.

10 Benefits of Launching an SEO Campaign

It’s all very well having a beautifully designed and intuitively built website, but if nobody can find it, there’s little chance of it performing the role it was intended for. If you want people to find your digital home, you need to make sure it has a strong presence in all the right places – namely search engines and, increasingly, social networks.

Therefore, it’s little wonder why search engine optimisation professionals are called upon frequently to help brands (big, small and everything in between) to develop SEO campaigns that help them to achieve their marketing objectives. Here are just 10 of the most appealing benefits of an SEO campaign.

1. Your SEO consultancy will help you to increase your visibility, by improving your rankings on the likes of Google and Bing. This will give your brand much greater visibility around relevant and important keywords (search terms). As most consumers do not go beyond the first page of results, these higher rankings will play a significant role in increasing the number of visitors to your website.

2. For large brands in a competitive marketplace, ranking higher than your competitors for relevant keywords could help you to secure business that you may have otherwise missed out on.

3. For smaller companies and challengers in a sector, the chance to improve visibility could lead to greater brand awareness – a key driver in growing the business, improving website visitors and securing custom.

4. Another reason why it’s important to have an ongoing campaign, run by a professional SEO consultancy, is that you can react quickly and productively to changes to search algorithms. When they change, page rankings can be affected and – as we’ve discussed – this could be the difference between a sale for you and a sale for someone else. With a team working on your behalf, anticipating and responding quickly to these changes, you can exploit new opportunities and avoid dropping down the list.

5. When you launch an SEO campaign, there is often a noticeable improvement in rankings quite early on – particularly if you’ve never done SEO before or have very low rankings. Then, in the long-term, your SEO consultancy can help you to achieve improvement and also maintain it over many years.

6. Because SEO does not involve buying media space, it is often regarded as one of the most cost-effective methods of achieving marketing objectives – such as brand awareness, site visitors and transactions. It isn’t free, though; SEO requires an investment of time and that’s often where your consultancy can help.

7. Effective SEO means quality content, so the launch of a strategy and campaign can be used as a catalyst to develop and improve your on and offsite content. Through analysis, your SEO consultancy will help to identify areas for improvement as well as new opportunities, meaning your content will continue to work hard on your behalf.

8. Successful SEO campaigns often involve an element of adding fresh content onsite, so your website will always look up-to-date and relevant. This could encourage return visitors to the website, particularly if your content strategy offers an incentive to do so.

9. If your company as been the subject of negative publicity and keywords populate the search engines with articles, pages and forum discussions detailing this negativity, SEO can be an effective way of moving these results down the rankings and off the first page.

10. Search is going social. The likes of Facebook, Twitter, StumbleUpon and now Google+ are both having an impact on search engine results and being used in a search capacity by consumers. If your brand is active in social media, but you’ve yet to see this benefit your visitor numbers or search engine rankings, an SEO consultancy will help you to make positive strides towards those goals.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.