Johnnie Walker Launches New Limited Edition High End $4500 Scotch Whiskey

Johnnie Walker has a new limited edition high-end scotch whiskey valued at $4500 a bottle. The launch of this new limited edition high-end scotch whiskey has sparked growing interest in its other lower-end products.In the world of whiskey, Johnnie Walker is a brand that is up there at one of the very best. Restaurants around the world stock Johnnie Walker as one of its whiskeys and many have it on the rocks after a nice meal. In terms of taste and colour, Johnnie Walker’s whiskey is one of the best in the world.The brand has been recently on a marketing campaign with advertisements at cinemas showing a man walking and talking about the history of the brand. The brand name is strong and it is shown by the number of people who have heard of it.The limited edition is a tribute to founder of the brand. It is created from rare stock from nine of the Scottish distilleries. These Scottish distilleries have been operating for over 100 years and date back to the 1800s when John Walker was still around.The brand was originally known as Walker’s Kilmamock Whiskey, when John Walker sold the whiskey in his grocer’s shop in Scotland. In 1908, the whiskey was renamed to its current name of Johnnie Walker Whiskey. The slogan “Born 1820 – Still going Strong!” was created in the same year. The iconic figure of the Striding Man was also created.Till this very day, people all over the world are still drinking the brilliant whiskey. The brand is now currently owned by Diageo and produced in Scotland and sales figures are roughly 130 million bottles every year. Diageo is planning to cease production at the original plants in Kilmarnock by the end of 2011.The limited edition whiskey is made with the help of wood oak casks that are over one hundred years old. These casks are said to have undertones of honey and spice. As Johnnie Walker’s premium product it is full of flavour and it will set people back a cool $4500.There lies a problem though. People need to somehow find a way to purchase one of the 330 available bottles. In Australia, only ten bottles have been shipped over here and nine of them have already been sold. High class restaurants a lapping them up and probably going to charge well over 100 dollars a shot.In conclusion, the new limited edition high-end Johnnie Walker will be great success. It will be hard finding a place where you can actually go and try it.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.

5 Things To Remember Before Your Website Launch

What is the purpose of your website? This is the question you should be asking yourself. Do you think that the purpose of your site is to give away free products? Or could it be one of those all things to all people kind of websites. If you truly don’t know here are five points for you to consider.1) Sell Something You’re in business to make money I presume so sell something, this should be the purpose of your website, get a million visits to your Website and get ready for huge bandwidth fees. Get a million paying customers and you will make your bank manager smile. A visitor to your website should have two choices which areBuy your product or serviceLeave email and other information for follow up2) Build your list I don’t know you, so I have no idea what level you’ve reached in online marketing. If this part of the article bores you I apologise but you do recognise its importance.You must build your list it will be your most valuable asset, if you have no list then you don’t have a business that’s how important it is to you.3) Your unique web position What makes your website unique? Why should your visitors buy from you Instead of your competitors.The above questions need to be answered if you want long term loyalty from visitors who buy something from you. there are a number of things that could make your website position unique such as price you could make your prices lower and have a higher sales turnover but those razor thin profit margins will hurt you if a big multi-purpose store which sells the same product decides to become your neighbour.Quality: you could concentrate on making you’re product or service of a higher quality to appeal to a more exclusive market. Switch your main focus to providing the best value for money stress this point to your customers who may be thinking that they can get whatever you are selling at a lower price some where else.Warranty or guarantee: 30 day guarantees are old hat, besides it a requirement by law. To make your website really stand out offer your customers guarantees that last for a year or even two. This will show how confident you are about your goods a variation of this would be to offer your product for free for a thirty day period. Let your customers try before they buy and you will have a much better chance of dominating the market.4) Joint venture deals Internet marketing and advertising have a stormy relationship its like a bad marriage between two people who constantly argue with one another.The problem is that advertising costs money sometimes a lot of money and its risky You never know what will work or won’t work but it’s a necessary evil especially if you’re new to online marketing. Once you’ve established yourself and have built a responsive list of customers your best and most profitable method of marketing will be through joint ventures.The advantages of a joint venture is that it eliminates the risks and cost associated with normal advertising. All you have to do is contact other successful webmasters and offer them a percentage of your sales if they market your products to their lists.5) what’s your backend like It’s a marketing fact you can’t succeed online if you have only one income stream If you sell your product once to a customer and then look for other customers you’ll never make a decent income that you can live on. What you need is abackend product which can produce multiple streams of income for you. A ebook is an example you could use, say you sell it for $20 on your website spend $100 on advertising and get 6 sales that’s $20 dollars you’ve just made, not much money I know but it gets worse after processing fees you actually make less than $20.Still using your ebook lets say you were smart enough to add 10 more offers for products and services into the text of the ebook at an average selling price of $100 your cut is 40% that’s $40 per sale if only 20% of your customers buy one product then you would make assuming you had 60 customers60 customers x 20% buy = 12 customers x $40 each = $480Now do you see the power of the backend sale and why you must include it in your Marketing plans as soon as possible