Launch Tree – The Vital Word Yes

Launch Tree is one of those products that you find launched on the Internet with a tremendous fanfare. Many people get sick of hearing about these products and resolve to avoid them at all costs. If you decide to avoid Launch Tree, that is quite understandable. But it doesn’t mean you can’t take advantage of some of its marketing insights. After all, these insights have made obscene sums of money for the authors!

Launch Tree isn’t really about product launching at all. The idea behind it is that your marketing business grows like a tree, with the root of the tree being a correct understanding of the customer’s psychology. Everything else grows from this.

One of the most potent reasons for understanding your customer’s mind is to know how to keep getting them to say YES, and how important this is.

When you are talking to your customers, try to get them to say Yes as early in the conversation as possible. For instance, if you’re hoping to sell them a new cellphone, you could start off by saying something like “Would you say that good communication is important to you?” Very few people would say anything other than Yes to that! This will immediately put your customer in a positive mindset. If you start off by saying “Would you like to buy a new cellphone?” the answer will almost certainly be No!
Once the customer has bought the cellphone, that’s a big Yes. The customer will then be much more in the mood to think about add-ons and accessories which will greatly enhance his enjoyment of the product – these could be ringtones, wallpapers, games or icons, or even a handheld GPS device. Talking to the customer will give you the insight into which of these is most important to this particular customer, and that’s where you start. If you get the offers in the wrong order, you’ll get a No, and that will be the end of your relationship.
In order to keep your customers saying Yes, you have to keep focused on a central principle of Launch Tree – that you are offering them what they want, not what they need. To know this, it’s necessary to get inside your customer’s mind – which is the root of the whole process.
Each time you get a Yes from your customer, you proceed on that basis. You have to be able to see what is the next logical step to keep the customer saying Yes.