The Product Launch – Why There Is A Need For It

What is a product launch? Product launches is marketing tactic for getting a new product into the market place to as many people as possible. Product launches are designed so that hundreds, or even thousands of people get to see the offer. Product launches are usually done with the help of joint-venture partners, with everyone leveraging each other’s customer base and later on sharing the profits.

A product launch can be done on a small scale and make someone $5,000 a week. For some marketers, they can even make more than $5,000 on launch day itself if they had done a great product launch and had made the right connections. That is the scalability factor of product launches and joint-venturing; the more quality partners you find and the more right connections you make, the more money you will make.

Product launches are usually done with lots of email marketing. This is a fantastic way to launch a product because email does not cost anything to send at all, and it is something which people check almost daily. Joint-venture partners will send out emails to their customer lists and watch for the sales to roll in.

Now, imagine if you had to launch your new product all by yourself. You would be doing all the marketing, and you may make a few sales, but a lot of potential is wasted. If you could get just 3 to 5 joint-venture partners, you instantly increase your marketing reach 3 to 5 times. Plus, you get to tap on customers lists you never had access to before.

Delving into Development: The Number of US Software Engineers

Despite holding the global record for the highest number of active software engineers, the United States supremacy is shifting due to changes in the worldwide labour landscape.

The IT sector is blowing up globally, bringing in many top-notch experts worldwide. Recent reports show a total global software engineer count of approximately 26.9 million, projected to rise to 28.7 million by 2024.

Yet, here’s the burning question: How many software engineers currently operate within the United States? Let’s take a look at the statistics!

How many US software engineers are there?
In the global developer demographic study, the US ranks top with the highest number of software developers, at over 4.4 million. Around 680,000 specialise as software engineers, adept in design, development, maintenance, testing, and computer science assessment.

The Washington DC region leads with the highest concentration of engineers (6.46%), followed by Virginia (4.43%) and Maryland (4.41%). While specific engineering roles, such as computer programmers, have decreased by 60% since 2000, wages have risen significantly by 47%.

What’s driving demand for software engineers?
The growing need for software engineers is caused by various factors, such as fast-paced technological advancements and the requirement to refresh code because it doesn’t last forever. But let’s take a closer look at some of the key reasons why the demand for developers is at an all-time high:

The Covid-19 pandemic sped up digital transformation across industries.
The pandemic’s impact led to increased adoption of software-centric approaches.
Online work shift boosted tool implementation and demand for creative software.
Complex projects are on the rise due to intensifying demand.
New platforms requiring more skilled engineers.
Demand amplified by search engines, e-commerce, messaging apps, and other innovations.
The question is: How many software engineers in the US can fulfil this growing need?

Challenges in the US software development
The software engineering scene is experiencing a diversity drought, particularly in the US and the broader Western context. The tech industry is having trouble attracting Generation Z, yet it is striking a chord more with 30 to 34-year-olds.

Plus, here’s the scoop on gender in software: it’s not quite level. A massive 78% of those software professionals are men, while the women? They’re holding it down at 22%.

This whole inconsistency situation gets even more complicated when fewer than 30,000 students complete their Computer Science degrees each year. We’re looking at a solid eight years of work just to start catching up with the current job demand.

Taking on the US software engineer gap
The software engineering field thrives, with an 87% employment rate. Yet, a significant gap exists between the supply of engineers and job demand, as evident from the 1,365,500 current job openings.

Around 21% of software developers are expected to secure jobs in the next decade. However, the challenge lies in the 35-day average hiring period, which is incongruent with the fast-paced needs of modern organisations.

The solution? Teaming up with offshore partners. This move tackles the global engineer shortage and the slow hiring process.

Here’s the scoop: 78% of software engineers switch jobs for higher pay, plus they want fresh experiences, balance, and new challenges. And guess what? They’ve got an edge in this job market.

Bottom line? Software engineers have the upper hand, but there are challenges to face.

Summing up
We hope this post helped you determine how many software engineers are in the US and if they fit your needs. Going offshore could be the best option if there’s still a gap.

Remember to find a partner who gets your organisation’s values and goals. Check out case studies and feedback to ensure they’re a good match. And before you seal the deal, make sure they can pick out candidates, vouch for technical skills, and keep the developers engaged.

Need help with offshore engineering? Still trying to figure out where to start? Feel free to contact The Scalers. Their experienced pros are ready to guide you to your goals!

Johnnie Walker Launches New Limited Edition High End $4500 Scotch Whiskey

Johnnie Walker has a new limited edition high-end scotch whiskey valued at $4500 a bottle. The launch of this new limited edition high-end scotch whiskey has sparked growing interest in its other lower-end products.In the world of whiskey, Johnnie Walker is a brand that is up there at one of the very best. Restaurants around the world stock Johnnie Walker as one of its whiskeys and many have it on the rocks after a nice meal. In terms of taste and colour, Johnnie Walker’s whiskey is one of the best in the world.The brand has been recently on a marketing campaign with advertisements at cinemas showing a man walking and talking about the history of the brand. The brand name is strong and it is shown by the number of people who have heard of it.The limited edition is a tribute to founder of the brand. It is created from rare stock from nine of the Scottish distilleries. These Scottish distilleries have been operating for over 100 years and date back to the 1800s when John Walker was still around.The brand was originally known as Walker’s Kilmamock Whiskey, when John Walker sold the whiskey in his grocer’s shop in Scotland. In 1908, the whiskey was renamed to its current name of Johnnie Walker Whiskey. The slogan “Born 1820 – Still going Strong!” was created in the same year. The iconic figure of the Striding Man was also created.Till this very day, people all over the world are still drinking the brilliant whiskey. The brand is now currently owned by Diageo and produced in Scotland and sales figures are roughly 130 million bottles every year. Diageo is planning to cease production at the original plants in Kilmarnock by the end of 2011.The limited edition whiskey is made with the help of wood oak casks that are over one hundred years old. These casks are said to have undertones of honey and spice. As Johnnie Walker’s premium product it is full of flavour and it will set people back a cool $4500.There lies a problem though. People need to somehow find a way to purchase one of the 330 available bottles. In Australia, only ten bottles have been shipped over here and nine of them have already been sold. High class restaurants a lapping them up and probably going to charge well over 100 dollars a shot.In conclusion, the new limited edition high-end Johnnie Walker will be great success. It will be hard finding a place where you can actually go and try it.