Brand Extension Is an Important Key to Increase Consumer Product Line and Service

Do you know what brand extension is? It is defined as using a well-known brand in order to bring forth a new product to the market. The basic theory is that a recognized brand will ease way in into the marketplace for new products, thereby reducing the costs related to it with promotion. Most importantly, this strategy in particular can reduce the risk of breakdown of the ‘new’ products, for the reason that the consumers will readily agree to new products that are launched under acknowledged symbols.Brand Extension is a Significant Market StrategyThe term ‘brand extension’ is used for marketing and it is basically used for marketing strategy. A firm or organization marketing a particular product along with well-enhanced images makes use of the similar brand name in some different product grouping. The new product termed as spin-off or follow-up is then promoted. The organizations make use of this strategy in order to increase as well as leverage their status and reputation which is known as brand equity. Hence, expanding your products or services through brand extensions is an important key for marketing strategy.The technique of brand extension has already been practiced on various products and moreover for client product brands for several years. It is thus an amazing approach in order to increase a mature business. But, to be more precise, brand extension ought to make sense to the most significant asset, i.e. clients and customers. Do not harm them at any cost! Expanding your business enterprise may prove to be a thrilling endeavor for each and every entrepreneur.Know your Clients BetterYou must spend more and more of your valuable time serving your existing clients and also attracting the new ones. When you try to build your brand and promote your business concern, then the most exciting thing is to have an absolutely clear message as what your business can actually do. Besides, it also helps in knowing as what you desire your clients and probable clients about you. In general terms, it is really very critical to recognize as what really makes you special. So, it’s better to communicate the message with few impressive words and images.In this competitive era, entrepreneurs come up with numerous ways that they can adopt for brand extension for the success of their business as well as brand. First of all, try and make a list of the uniqueness of the clients with whom you wish to work with in the coming times. It will be beneficial for you to draft an outline of your ideal clients by identifying their major clients and then start your marketing strategy in that direction. In majority of the cases, if you target the clients with whom you desire to work, then you will definitely earn good in return of your hard efforts. It is better to write down the entire description of your client’s contribution as well as their expenses, overhead costs and various other expenditures as per each and every client basis. At times, it becomes really very important to make use of measurable information of your clients.

Music Promotion Online – Do Friend Adders Really Work?

Music Promotion Online can be a really time consuming task which is why most bands and Music Internet Promotional Companies will use friend adder software. The question is not does this software work, because it does. I have even used it to increase artist’s (whom I won’t mention here) fanbase to 1,000 per week which is a pretty safe number, definitely do not want to do any more than that. Then there are other programs that will increase plays, claiming to push you to the top of the MySpace Charts. I am pretty skeptical of this claim and anyone using it should be to.

As a seasoned Internet Marketer I know there is an automation software for nearly every online task. For video submission, social bookmarking, article submissions, as so on. MySpace, Facebook and other websites can spot adds that are being done by a bot or human, but that’s not really the object of this post.

The subject of this post is whether or not it works for creating a QUALITY following. The benefit is in the Quality of the Fans not the Quantity of fans. It is better to have 500 die hard fans that buy your stuff than 5,000 + fans that don’t even visit your site.

So… how do you ad quality NEW fans… you need to know your fan… Know your customer. Marketing 101

And you need to go where they hang out.

What is their age range, ethnicity, sex, where do they hang out (meaning what sites do they visit)?

Here a couple of tips for getting this data: Check out Quantcast register your site/sites; its free and you can start tracking the demographic of your own visitors… while you’re at it I would also register with Alexa.

Another thing you can do is conduct a search in Quantcast of a site you think your fans would frequent and gather data that way.

But the best way is really to survey… this can be tricky as there are definite ways to conduct a successful survey. Through this method you can really get to know your fans and then go were THEY are and deliver to them what THEY want.

Combine all these pointers with a good friend adder and you may have yourself a good way to increase a QUALITY fanbase and increase sales.

5 Things To Remember Before Your Website Launch

What is the purpose of your website? This is the question you should be asking yourself. Do you think that the purpose of your site is to give away free products? Or could it be one of those all things to all people kind of websites. If you truly don’t know here are five points for you to consider.1) Sell Something You’re in business to make money I presume so sell something, this should be the purpose of your website, get a million visits to your Website and get ready for huge bandwidth fees. Get a million paying customers and you will make your bank manager smile. A visitor to your website should have two choices which areBuy your product or serviceLeave email and other information for follow up2) Build your list I don’t know you, so I have no idea what level you’ve reached in online marketing. If this part of the article bores you I apologise but you do recognise its importance.You must build your list it will be your most valuable asset, if you have no list then you don’t have a business that’s how important it is to you.3) Your unique web position What makes your website unique? Why should your visitors buy from you Instead of your competitors.The above questions need to be answered if you want long term loyalty from visitors who buy something from you. there are a number of things that could make your website position unique such as price you could make your prices lower and have a higher sales turnover but those razor thin profit margins will hurt you if a big multi-purpose store which sells the same product decides to become your neighbour.Quality: you could concentrate on making you’re product or service of a higher quality to appeal to a more exclusive market. Switch your main focus to providing the best value for money stress this point to your customers who may be thinking that they can get whatever you are selling at a lower price some where else.Warranty or guarantee: 30 day guarantees are old hat, besides it a requirement by law. To make your website really stand out offer your customers guarantees that last for a year or even two. This will show how confident you are about your goods a variation of this would be to offer your product for free for a thirty day period. Let your customers try before they buy and you will have a much better chance of dominating the market.4) Joint venture deals Internet marketing and advertising have a stormy relationship its like a bad marriage between two people who constantly argue with one another.The problem is that advertising costs money sometimes a lot of money and its risky You never know what will work or won’t work but it’s a necessary evil especially if you’re new to online marketing. Once you’ve established yourself and have built a responsive list of customers your best and most profitable method of marketing will be through joint ventures.The advantages of a joint venture is that it eliminates the risks and cost associated with normal advertising. All you have to do is contact other successful webmasters and offer them a percentage of your sales if they market your products to their lists.5) what’s your backend like It’s a marketing fact you can’t succeed online if you have only one income stream If you sell your product once to a customer and then look for other customers you’ll never make a decent income that you can live on. What you need is abackend product which can produce multiple streams of income for you. A ebook is an example you could use, say you sell it for $20 on your website spend $100 on advertising and get 6 sales that’s $20 dollars you’ve just made, not much money I know but it gets worse after processing fees you actually make less than $20.Still using your ebook lets say you were smart enough to add 10 more offers for products and services into the text of the ebook at an average selling price of $100 your cut is 40% that’s $40 per sale if only 20% of your customers buy one product then you would make assuming you had 60 customers60 customers x 20% buy = 12 customers x $40 each = $480Now do you see the power of the backend sale and why you must include it in your Marketing plans as soon as possible