Launching Into Affiliate Marketing

Affiliate Marketing has been in existence for quite a long time but many did not know or understand what it really is. During the recent couple of years, we have seen a major boost up in such online marketing methods with many people trying to adventure and make a living through online means.

I am myself amazed to the fact that so many are trying to launch themselves into being an affiliate of some kind. People from various backgrounds, cultures, countries and career field are being found trying to sell and make some money online even people who don’t know much about websites, blogs and related. They only heard or read articles about e-marketing and they are so convinced of its potential to online success that they simply launch into this adventurous journey of Affiliate Marketing. However, here’s the ‘big’ question:

How many will really succeed in Affiliate Marketing?

Before answering this important question, let’s first go into a little explanation of what it is.

What is Affiliate Marketing?
This kind of marketing is simply the selling of products and services of other people or companies online. Even though we might not have any product whether tangible or digital, we can still make some good money selling the products and services of others. In return for each product sold, we earn a percentage commission also know as an affiliate commission. This also means that the more we are able to sell, the more profit/commission we earn and selling a good amount will definitely drive in great commissions. Affiliate Marketing is simply amazing but unfortunately not everyone really succeed. This is because it is not a ‘get-rich-quick’ program but rather involve a lot of hard work and perseverance to achieve results. If you are thinking of launching into it and start making good money within a few days, just forget it! It will require some good efforts and time and dedication to marketing your products before you can really succeed. And without a good understanding of how internet marketing operates and which techniques to use, you will not likely achieve great results and that is why 98% fails.

By now, you might be saying to yourself that it seems that affiliate marketing relies a lot on internet marketing. Yes! Yes! You are absolutely right about it. If you really want to succeed in this, you will have to polish your online marketing skills and this definitely involves many things.

Where does the success of Affiliate Marketing lies?
So, what do we really need to achieve results in affiliate marketing are firstly; perseverance, and secondly; marketing skills. I know it might not seems a lot of work but it is! Perseverance is your personal decision and determination to work hard and never give up until you achieve results. Marketing skills could mean anything from knowing and understanding the products and audience (niche/market) to marketing them and making sales. This will also mean continuous follow-up of your products and sales to understand your niche and techniques better.

Johnnie Walker Launches New Limited Edition High End $4500 Scotch Whiskey

Johnnie Walker has a new limited edition high-end scotch whiskey valued at $4500 a bottle. The launch of this new limited edition high-end scotch whiskey has sparked growing interest in its other lower-end products.In the world of whiskey, Johnnie Walker is a brand that is up there at one of the very best. Restaurants around the world stock Johnnie Walker as one of its whiskeys and many have it on the rocks after a nice meal. In terms of taste and colour, Johnnie Walker’s whiskey is one of the best in the world.The brand has been recently on a marketing campaign with advertisements at cinemas showing a man walking and talking about the history of the brand. The brand name is strong and it is shown by the number of people who have heard of it.The limited edition is a tribute to founder of the brand. It is created from rare stock from nine of the Scottish distilleries. These Scottish distilleries have been operating for over 100 years and date back to the 1800s when John Walker was still around.The brand was originally known as Walker’s Kilmamock Whiskey, when John Walker sold the whiskey in his grocer’s shop in Scotland. In 1908, the whiskey was renamed to its current name of Johnnie Walker Whiskey. The slogan “Born 1820 – Still going Strong!” was created in the same year. The iconic figure of the Striding Man was also created.Till this very day, people all over the world are still drinking the brilliant whiskey. The brand is now currently owned by Diageo and produced in Scotland and sales figures are roughly 130 million bottles every year. Diageo is planning to cease production at the original plants in Kilmarnock by the end of 2011.The limited edition whiskey is made with the help of wood oak casks that are over one hundred years old. These casks are said to have undertones of honey and spice. As Johnnie Walker’s premium product it is full of flavour and it will set people back a cool $4500.There lies a problem though. People need to somehow find a way to purchase one of the 330 available bottles. In Australia, only ten bottles have been shipped over here and nine of them have already been sold. High class restaurants a lapping them up and probably going to charge well over 100 dollars a shot.In conclusion, the new limited edition high-end Johnnie Walker will be great success. It will be hard finding a place where you can actually go and try it.

Brand Extension Is an Important Key to Increase Consumer Product Line and Service

Do you know what brand extension is? It is defined as using a well-known brand in order to bring forth a new product to the market. The basic theory is that a recognized brand will ease way in into the marketplace for new products, thereby reducing the costs related to it with promotion. Most importantly, this strategy in particular can reduce the risk of breakdown of the ‘new’ products, for the reason that the consumers will readily agree to new products that are launched under acknowledged symbols.Brand Extension is a Significant Market StrategyThe term ‘brand extension’ is used for marketing and it is basically used for marketing strategy. A firm or organization marketing a particular product along with well-enhanced images makes use of the similar brand name in some different product grouping. The new product termed as spin-off or follow-up is then promoted. The organizations make use of this strategy in order to increase as well as leverage their status and reputation which is known as brand equity. Hence, expanding your products or services through brand extensions is an important key for marketing strategy.The technique of brand extension has already been practiced on various products and moreover for client product brands for several years. It is thus an amazing approach in order to increase a mature business. But, to be more precise, brand extension ought to make sense to the most significant asset, i.e. clients and customers. Do not harm them at any cost! Expanding your business enterprise may prove to be a thrilling endeavor for each and every entrepreneur.Know your Clients BetterYou must spend more and more of your valuable time serving your existing clients and also attracting the new ones. When you try to build your brand and promote your business concern, then the most exciting thing is to have an absolutely clear message as what your business can actually do. Besides, it also helps in knowing as what you desire your clients and probable clients about you. In general terms, it is really very critical to recognize as what really makes you special. So, it’s better to communicate the message with few impressive words and images.In this competitive era, entrepreneurs come up with numerous ways that they can adopt for brand extension for the success of their business as well as brand. First of all, try and make a list of the uniqueness of the clients with whom you wish to work with in the coming times. It will be beneficial for you to draft an outline of your ideal clients by identifying their major clients and then start your marketing strategy in that direction. In majority of the cases, if you target the clients with whom you desire to work, then you will definitely earn good in return of your hard efforts. It is better to write down the entire description of your client’s contribution as well as their expenses, overhead costs and various other expenditures as per each and every client basis. At times, it becomes really very important to make use of measurable information of your clients.