10 Benefits of Launching an SEO Campaign

It’s all very well having a beautifully designed and intuitively built website, but if nobody can find it, there’s little chance of it performing the role it was intended for. If you want people to find your digital home, you need to make sure it has a strong presence in all the right places – namely search engines and, increasingly, social networks.

Therefore, it’s little wonder why search engine optimisation professionals are called upon frequently to help brands (big, small and everything in between) to develop SEO campaigns that help them to achieve their marketing objectives. Here are just 10 of the most appealing benefits of an SEO campaign.

1. Your SEO consultancy will help you to increase your visibility, by improving your rankings on the likes of Google and Bing. This will give your brand much greater visibility around relevant and important keywords (search terms). As most consumers do not go beyond the first page of results, these higher rankings will play a significant role in increasing the number of visitors to your website.

2. For large brands in a competitive marketplace, ranking higher than your competitors for relevant keywords could help you to secure business that you may have otherwise missed out on.

3. For smaller companies and challengers in a sector, the chance to improve visibility could lead to greater brand awareness – a key driver in growing the business, improving website visitors and securing custom.

4. Another reason why it’s important to have an ongoing campaign, run by a professional SEO consultancy, is that you can react quickly and productively to changes to search algorithms. When they change, page rankings can be affected and – as we’ve discussed – this could be the difference between a sale for you and a sale for someone else. With a team working on your behalf, anticipating and responding quickly to these changes, you can exploit new opportunities and avoid dropping down the list.

5. When you launch an SEO campaign, there is often a noticeable improvement in rankings quite early on – particularly if you’ve never done SEO before or have very low rankings. Then, in the long-term, your SEO consultancy can help you to achieve improvement and also maintain it over many years.

6. Because SEO does not involve buying media space, it is often regarded as one of the most cost-effective methods of achieving marketing objectives – such as brand awareness, site visitors and transactions. It isn’t free, though; SEO requires an investment of time and that’s often where your consultancy can help.

7. Effective SEO means quality content, so the launch of a strategy and campaign can be used as a catalyst to develop and improve your on and offsite content. Through analysis, your SEO consultancy will help to identify areas for improvement as well as new opportunities, meaning your content will continue to work hard on your behalf.

8. Successful SEO campaigns often involve an element of adding fresh content onsite, so your website will always look up-to-date and relevant. This could encourage return visitors to the website, particularly if your content strategy offers an incentive to do so.

9. If your company as been the subject of negative publicity and keywords populate the search engines with articles, pages and forum discussions detailing this negativity, SEO can be an effective way of moving these results down the rankings and off the first page.

10. Search is going social. The likes of Facebook, Twitter, StumbleUpon and now Google+ are both having an impact on search engine results and being used in a search capacity by consumers. If your brand is active in social media, but you’ve yet to see this benefit your visitor numbers or search engine rankings, an SEO consultancy will help you to make positive strides towards those goals.

Brand Extension Is an Important Key to Increase Consumer Product Line and Service

Do you know what brand extension is? It is defined as using a well-known brand in order to bring forth a new product to the market. The basic theory is that a recognized brand will ease way in into the marketplace for new products, thereby reducing the costs related to it with promotion. Most importantly, this strategy in particular can reduce the risk of breakdown of the ‘new’ products, for the reason that the consumers will readily agree to new products that are launched under acknowledged symbols.Brand Extension is a Significant Market StrategyThe term ‘brand extension’ is used for marketing and it is basically used for marketing strategy. A firm or organization marketing a particular product along with well-enhanced images makes use of the similar brand name in some different product grouping. The new product termed as spin-off or follow-up is then promoted. The organizations make use of this strategy in order to increase as well as leverage their status and reputation which is known as brand equity. Hence, expanding your products or services through brand extensions is an important key for marketing strategy.The technique of brand extension has already been practiced on various products and moreover for client product brands for several years. It is thus an amazing approach in order to increase a mature business. But, to be more precise, brand extension ought to make sense to the most significant asset, i.e. clients and customers. Do not harm them at any cost! Expanding your business enterprise may prove to be a thrilling endeavor for each and every entrepreneur.Know your Clients BetterYou must spend more and more of your valuable time serving your existing clients and also attracting the new ones. When you try to build your brand and promote your business concern, then the most exciting thing is to have an absolutely clear message as what your business can actually do. Besides, it also helps in knowing as what you desire your clients and probable clients about you. In general terms, it is really very critical to recognize as what really makes you special. So, it’s better to communicate the message with few impressive words and images.In this competitive era, entrepreneurs come up with numerous ways that they can adopt for brand extension for the success of their business as well as brand. First of all, try and make a list of the uniqueness of the clients with whom you wish to work with in the coming times. It will be beneficial for you to draft an outline of your ideal clients by identifying their major clients and then start your marketing strategy in that direction. In majority of the cases, if you target the clients with whom you desire to work, then you will definitely earn good in return of your hard efforts. It is better to write down the entire description of your client’s contribution as well as their expenses, overhead costs and various other expenditures as per each and every client basis. At times, it becomes really very important to make use of measurable information of your clients.

Launch Tree – The Vital Word Yes

Launch Tree is one of those products that you find launched on the Internet with a tremendous fanfare. Many people get sick of hearing about these products and resolve to avoid them at all costs. If you decide to avoid Launch Tree, that is quite understandable. But it doesn’t mean you can’t take advantage of some of its marketing insights. After all, these insights have made obscene sums of money for the authors!

Launch Tree isn’t really about product launching at all. The idea behind it is that your marketing business grows like a tree, with the root of the tree being a correct understanding of the customer’s psychology. Everything else grows from this.

One of the most potent reasons for understanding your customer’s mind is to know how to keep getting them to say YES, and how important this is.

When you are talking to your customers, try to get them to say Yes as early in the conversation as possible. For instance, if you’re hoping to sell them a new cellphone, you could start off by saying something like “Would you say that good communication is important to you?” Very few people would say anything other than Yes to that! This will immediately put your customer in a positive mindset. If you start off by saying “Would you like to buy a new cellphone?” the answer will almost certainly be No!
Once the customer has bought the cellphone, that’s a big Yes. The customer will then be much more in the mood to think about add-ons and accessories which will greatly enhance his enjoyment of the product – these could be ringtones, wallpapers, games or icons, or even a handheld GPS device. Talking to the customer will give you the insight into which of these is most important to this particular customer, and that’s where you start. If you get the offers in the wrong order, you’ll get a No, and that will be the end of your relationship.
In order to keep your customers saying Yes, you have to keep focused on a central principle of Launch Tree – that you are offering them what they want, not what they need. To know this, it’s necessary to get inside your customer’s mind – which is the root of the whole process.
Each time you get a Yes from your customer, you proceed on that basis. You have to be able to see what is the next logical step to keep the customer saying Yes.