The Product Launch – Why There Is A Need For It

What is a product launch? Product launches is marketing tactic for getting a new product into the market place to as many people as possible. Product launches are designed so that hundreds, or even thousands of people get to see the offer. Product launches are usually done with the help of joint-venture partners, with everyone leveraging each other’s customer base and later on sharing the profits.

A product launch can be done on a small scale and make someone $5,000 a week. For some marketers, they can even make more than $5,000 on launch day itself if they had done a great product launch and had made the right connections. That is the scalability factor of product launches and joint-venturing; the more quality partners you find and the more right connections you make, the more money you will make.

Product launches are usually done with lots of email marketing. This is a fantastic way to launch a product because email does not cost anything to send at all, and it is something which people check almost daily. Joint-venture partners will send out emails to their customer lists and watch for the sales to roll in.

Now, imagine if you had to launch your new product all by yourself. You would be doing all the marketing, and you may make a few sales, but a lot of potential is wasted. If you could get just 3 to 5 joint-venture partners, you instantly increase your marketing reach 3 to 5 times. Plus, you get to tap on customers lists you never had access to before.